Shortly after the end of the war, retailing analyst Victor Lebow expressed the solution: "Our enormously productive economy . . . demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption . . . we need things consumed, burned up, replaced and discarded at an ever-accelerating rate."
President Eisenhower's Council of Economic Advisors Chairman stated: "The American economy's ultimate purpose is to produce more consumer goods." Not better health care, education, housing, transportation or recreation or less poverty and hunger, but providing more stuff to consumers. -The Green Pages
Around the same time the concept of Planned Obsolescence came into favor and has dominated modern capitalism ever since. See Vance Packard
"The goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power - economically equitable, ecologically and elegantly enjoyed."
-William McDonough
close the loop
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